- The industry’s heavyweights have grown their workforces Stateside, and there are more employees in the USA than Europe.
- Nike’s global headquarters currently house about 9,000 employees, and there are major plans to expand the campus even more
- adidas’ Americas has about 850 employees which pales in comparison to the approximately 3,500 people at their global HQ in Herzogenaurauch
- Both New Balance and Reebok run their global operations in the Greater Boston Area.
- Brands like Puma and Asics are both still primarily based in their home countries, but their influence in the US is lacking.
- Chinese brands like Li-Ning and 361 Degrees have market penetration in China, but haven’t seen great commercial results in the USA.
- The major sports brands (according to Forbes) are located in the USA
- 24 Of the 40 most valuable sports brands are American. This group includes: events, teams, athletes, broadcasters, and sportswear companies
- The Forbes report doles out 58 billion dollars in brand value throughout the list. The American brands represent about 78% of that value with 46 billion dollars in brand value
- It’s worth noting that Nike’s brand value is the highest at an estimated 19 billion dollars or about 38 times the value of the Superbowl
- The USA makes up about 40% of the world’s sportswear market according to renowned market research professional Matt Powell.
Below is a look at the data I used from the Forbes article here.
(Image courtesy of High Snobiety)